Description

The position is a non-supervisory position in our Digital Marketing team. This position is responsible for creating and/or customizing content for marketing assets like emails, advertisements, social media posts, infographics, flyers, brochures, presentations, etc. This position will work closely with other members of the digital marketing team, business units, internal graphic designers and communication team, regional colleagues, freelance graphic designers and agencies.

The Content Specialist Has The Following Responsibilities

Content Development & Optimization - Develop, write, and refine high-quality content for digital marketing assets including emails, landing/webpages, campaign materials, and ecommerce/product content. Ensure all content is aligned with campaign messaging, audience needs, and brand voice. Optimize content for discoverability and engagement across digital channels using best practices in content structuring and search optimization.




Ecommerce Content & Product Experience - Develop and maintain ecommerce and product-focused content that supports product discovery, understanding, and conversion.

Create clear, structured, and informative product descriptions, value propositions, and supporting content aligned with user intent and business objectives. Ensure consistency and accuracy across product content, and optimize content presentation for usability and digital experience.

Campaign Content Execution - Execute content requirements for planned campaigns and ad-hoc initiatives based on defined briefs and timelines. Work closely with campaign managers and content strategy lead to translate requirements into transparent, accurate, and effective content deliverables. Ensure consistency, accuracy, and timely delivery across all assigned tasks.
Content Reusability & Asset Management - Develop content in a modular and reusable format to support scalability across campaigns and channels. Contribute to and leverage structured content repositor

📌 Content Specialist (Hyderabad)
🏢 US Pharmacopeia
📍 Hyderabad