About the Role The role will focus on supporting the migration from Adobe Analytics to Customer Journey Analytics (CJA), implementing web and app analytics solutions, enhancing data collection and reporting practices, and driving debugging and validation activities. The position will also contribute to incremental project initiatives by providing strong technical expertise and thought leadership. Key Responsibilities • Leverage strong analytics implementation experience across the full lifecycle and digital platforms (web, responsive, and native apps) using Adobe Analytics and Web SDK/Mobile SDK. • Design AEP schemas and create/configure datastreams and datasets to enable efficient data collection and activation. • Create, manage, and maintain Adobe Analytics JavaScript tags and plugins; troubleshoot scripting issues using browser developer tools and debugging techniques. • Design, develop,
and implement technical tagging requirements for web, mobile, and app platforms, including creating Solution Design Requirements (SDRs) and translating them into executable script code. • Enhance and define requirements for digital data layers (e.g., event-based data layers like ACDL) within tag management solutions such as Adobe Data Collection • Write and implement custom scripts using JavaScript, jQuery, or other relevant coding languages within web environments and tag management tools to support custom tracking needs. • Perform code modifications, testing, and deployment as required. • Lead initiatives focused on analytics implementation, customization, and automation of data collection processes. • Develop cohesive measurement strategies and plans to ensure data collection aligns with client priorities. • Utilize Adobe Workspace, reporting tools, and the admin console effectively. Required