Role Summary-
We are seeking a data-driven and result-oriented Performance Marketing Executive in executing digital campaigns to drive eCommerce and quick Commerce growth across platforms. The role focuses on tactical implementation, campaign monitoring, and cross-functional coordination for timely and high-quality delivery.
Key Deliverables of the Role:
Performance Tracking & Reporting
Maintain daily/weekly dashboards and MIS reports.
Track campaign KPIs, flag issues, and share actionable insights with the manager and cross-functional teams
Campaign Execution & Optimization
Assist in end-to-end execution of platform campaigns (e.g., AMS search & display).
Monitor live campaigns to ensure delivery is on time and meets KPIs like ROAS, share of voice, and conversion rates.
Implement optimizations based on ongoing data analysis and performance insights.
Cross-Functional Coordination
Work closely with Media, Brand, and eCommerce teams to align execution with overall business objectives.
Ensure plans are implemented as per aligned timelines (OTIF delivery).
Agency Collaboration
Liaise with performance marketing agency teams to ensure proper tactical implementation.
Support the manager in briefing agencies and providing necessary inputs for creative and targeting.
Experimentation & Best Practices
Support in the execution of A/B tests and recent initiatives across platforms.
Help document learnings and share best practices with relevant stakeholders.
Market Research & Insights
Contribute to market scans, platform updates, and performance trends.
Assist in creating case studies and presentations on campaign outcomes and emerging eCommerce and quick commerce opportunities.
Process & System Support
Help identify bottlenecks in campaign operations and suggest process improvements.
Ensure accuracy and consistency across campaign setups, reports, and tools.
Key Skills & experience-
3-5 years of hands-on experience in performance marketing, preferably in a FMCG setup.
Famili
📌 Performance Marketing Executive (Mumbai)
🏢 Marico
📍 Mumbai