Company Description Bubz Functional Beverages Private Limited is a new-age beverage company building India’s next generation of better-for-you sodas. The flagship brand, Bubz, offers “Real Soda. Unreal Perks.” with 6g of prebiotic fiber per 250ml can, zero added sugar, no preservatives, and no artificial colours. Naturally sweetened with monk fruit and erythritol, Bubz delivers low-calorie refreshments in four flavours: Classic Cola, Lemon Lime, Citrus Orange, and Strawberry. Designed for conscious consumers such as Gen Z, young professionals, and fitness enthusiasts, Bubz aligns health benefits with a fun, aspirational soda experience. The company focuses on D2C, quick commerce, and modern trade, using premium slim can packaging to fit active, on-the-go lifestyles while making functional beverages mainstream in India.
Role Description The Social Media Strategist is a full-time, on-site role based in Mumbai, responsible for shaping and executing Bubz’s social media presence across platforms. The role involves developing data-informed social media strategies,



creating content calendars, and collaborating with design, marketing, and brand teams to deliver engaging campaigns. The strategist will manage day-to-day posting, community engagement, and social media optimization (SMO), ensuring consistent brand voice and timely responses to comments and messages. Additional responsibilities include tracking performance metrics, preparing reports, identifying trends, coordinating with PR for integrated campaigns, and supporting product launches and promotional activities. The role requires close alignment with overall brand positioning to drive awareness, engagement, and conversion among target audiences.
Qualifications
Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills to plan, execute, and optimize platform-specific campaigns.
Candidates should possess solid Content Strategy skills, including planning content calendars, tai

📌 Social Media Strategist (Mumbai)
🏢 Bubz functional beverages private
📍 Mumbai