About the Role
Every time a match goes live on FanCode, millions of fans need to know about it — at the right moment, on the right channel, with the right message. That's what this role owns.
You'll be the person behind FanCode's user communications: crafting and sending push notifications, SMS, WhatsApp messages, emails, and in-app messages to keep users informed, engaged, and coming back.
Think of it as product marketing through a CRM lens — managing the full customer lifecycle, from activating newly acquired users to retaining and engaging existing subscribers.
Note on working hours: Live sports happen in the evenings, on weekends, and across time zones. This role works on a rotational shift basis, including weekends and match hours, to ensure fans are always covered. We're structuring this as a two-person team working in shifts.

What You'll Do
Multi-Channel Communications
Plan, create, and send user communications across push notifications, SMS, WhatsApp, email, and in-app messages using our CRM/engagement tools.
Ensure every live event on FanCode is supported with timely,



well-targeted communication to relevant audiences.
Customer Lifecycle Management
Own communication journeys across the user lifecycle — from activation of newly acquired users to engagement of active users and retention of existing subscribers.
Identify the right cohorts and audiences for each campaign, and tailor messaging accordingly.
Live Event Coverage
For every event going live, send notifications to relevant cohorts to build awareness and drive tune-ins — with speed and accuracy, often in real time.
Experimentation
Run A/B tests on communication assets — including copy, creatives, timing, and channels — and use learnings to continuously improve open rates, CTRs, and conversions.
Reporting
Track campaign performance and share regular reports with relevant stakeholders — including what was sent, to whom, and how it performed.

What We're Looking For
A genuine sports fan — you follow sport

📌 CRM & Lifecycle Marketing Executive (Mumbai)
🏢 FanCode
📍 Mumbai