Role Overview
ONDC is looking for a business leader to drive network growth and participant success in the Cross-Border & Export category. This role owns strategy and execution for building, onboarding and scaling the exporter, seller, and logistics partner ecosystem that will power international trade on the network - while championing a frictionless experience for merchants and customers engaging across borders.

Key Responsibilities
Own the business strategy and growth roadmap for the Cross-Border & Export category on the ONDC network
Build and manage relationships with exporters, brands, manufacturers, logistics/3PL partners, and ecosystem stakeholders to expand category depth and transaction volume
Define GTM strategy for cross-border trade, working cross-functionally with product, technology, and policy teams to remove adoption barriers across markets
Ensure compliance across the value chain
Drive participant onboarding, activation, and scaled adoption of exporters and logistics partners across the category
Be a champion of merchant and customer experience on the network,



partnering with logistics and fulfilment participants to create a frictionless cross-border journey
Track category performance (participant growth, transaction volumes, GMV) and report on category health to leadership
Represent ONDC in trade, logistics, and industry forums, and in government/ ecosystem engagements as relevant
Lead and mentor a team managing category-specific execution

Relevant Experience
10+ years of experience in cross-border e-commerce, export/import, or global marketplace category management. Export experience is a must for this role
Track record of owning P&L; and business growth charters

Core Skills
Solid business acumen with a demonstrated "business head" orientation — comfortable owning outcomes across category, network, and partner ecosystem at once
Stakeholder management across internal teams, exporters/logistics partners, and external ecosystem players
Strategic t

📌 Category Manager – Cross Border/Exports (New Delhi)
🏢 Open Network For Digital Commerce (ONDC)
📍 New Delhi