Location: Noida

Industry: AgriTech / Rural Commerce

Employment: Full time

About The Role

We are looking for a highly entrepreneurial, data-driven growth leader to build and scale our farmer engagement and customer acquisition engine across an existing database of 8–10 lakh+ farmers.

The role will own AI-led calling, CRM, WhatsApp/SMS, digital marketing, lead generation, farmer segmentation and sales conversion.

Key Responsibilities

Build a scalable AI + Human farmer engagement model using AI Voice, IVR, WhatsApp, SMS and CRM.
Drive large-scale inbound & outbound farmer campaigns and maximize farmer reach.
Develop farmer segmentation, lead scoring and propensity models to identify high-intent farmers.
Automate farmer journeys — acquisition, engagement, enquiry, follow-up, conversion and repeat purchase.
Work closely with Agronomy & Sales teams to improve lead-to-order conversion and advisor productivity.
Own performance marketing across relevant digital channels and optimize CPL, CAC, conversion and ROAS.




Identify, evaluate and manage AI, MarTech, CRM and telephony technology partners.
Build dashboards and analytics to continuously improve reach, engagement, conversion, orders and revenue per farmer.
Experiment with new technologies and channels to create a highly scalable farmer growth engine.
Ideal Candidate

Experience in Growth Marketing, CRM, MarTech, Customer Engagement or Digital Marketing.
Strong hands-on experience with AI/Conversational AI, CRM and marketing automation.
Experience with Voice/Telephony, WhatsApp, SMS and large-scale customer campaigns.
Strong analytical, commercial and execution mindset.
Experience in AgriTech, Rural Commerce, FMCG, FinTech, E-commerce, Telecom or Consumer Internet preferred.
Ability to build systems from scratch and work closely with Technology, Sales and Operations teams.

📌 Lead – Farmer Engagement (Noida)
🏢 Gramik®
📍 Noida