About the job
Humann helps Indians / South Asians around the world find therapists who actually get their cultural context. The people who find us stay with us — our retention is among the best in the category. What we're solving now is reaching more of them, and that's where you come in.

This is a rare amount of ownership for a marketer. You won't run a single channel or fill a content calendar someone else built — you'll own how Humann reaches people across paid, organic, and content, measure what works, kill what doesn't, and help turn our acquisition from founder-led into something repeatable.

The founder owns positioning and brand direction. You own making growth happen.

What you'll own
Paid acquisition — directing performance freelancers, not running every ad yourself
Organic and social — building our presence, not just posting to it
Content and creative — briefing freelancers and using AI tools to move quick on a lean budget
Entire acquisition funnel: the channels that bring people in, the intake that converts them




Tracking and reporting — owning the funnel end to end and knowing your numbers cold
Experiments — deciding what to test next and telling us honestly what the data says

What we're looking for
4–6 years in growth or marketing, ideally at startups where you did a bit of everything with no team to hide behind
Experience with brand strategy, positioning, and storytelling for early-stage or consumer-focused products.
Genuinely hands-on — you've built and run things, not just presented strategy
Comfortable with numbers; can tell a real signal from noise
A real connection to mental health or the diaspora experience
Someone who gets energy from shipping and seeing things move, week after week

We're early, bootstrapped, and small. You'll have more ownership than almost any marketing role at this level — and less structure. If that excites you, we should talk. If you need a big budget and a big team to do your best work, this isn't the role. There's real

📌 Founding Marketer (Hyderabad)
🏢 Humann
📍 Hyderabad