Experience Level: 6–10+ Years

Primary Channels: Independent foodservice, hospitality, and institutional accounts

Territory / Location: Hyderabad

About the Role
The Area Sales Manager (Foodservice & Independent Accounts) will own territory development, direct customer acquisition, revenue growth, credit collections, and service delivery across independent and regional foodservice businesses. The primary objective is to build a high-density, highly productive route-to-market while developing long-term partnerships with business owners, chefs, purchase managers, and outlet teams.

Target Customer Universe
Cake makers and bakeries

Cafés and restaurants

Hotels and hostels

Cloud kitchens and local food establishments

Key Responsibilities
Territory & Account Planning: Map local markets, classify outlets, define call frequencies and route beats, and execute monthly conversion plans.

Customer Acquisition & Trials: Prospect and onboard bakeries, cafés, restaurants, and cloud kitchens via structured product presentations, kitchen sampling, and commercial demonstrations.





Account Growth & Penetration: Maximize order frequency, average basket size, SKU mix, and share of wallet within active customer accounts.

Commercial Management: Manage quotations, price tiers, discount limits, distributor economics, and credit terms in alignment with company governance.

Credit & Collections: Ensure disciplined order-to-cash execution, regular invoicing reconciliation, timely receivables collection, and tight credit risk control.

Operations & Supply Coordination: Liaise with supply chain and fulfillment teams to ensure product freshness, order fill rates, delivery schedules, and prompt return/complaint resolution.

Field Marketing & Activation: Collaborate with marketing to run local chef and baker engagement events, sampling drives, and customer referral initiatives.

Market Intelligence: Track competitor moves, pricing changes, trade schemes, and delivery performance across the te

📌 Area Sales Manager — Foodservice (Hyderabad)
🏢 Better Analytics
📍 Hyderabad