We’re looking for a Video Editor who cuts for retention, not applause.
Not just someone who makes “nice-looking videos.”
Not just someone who knows transitions.
We want an editor who understands why people stop scrolling, why they keep watching, and what makes an ad perform.
If words like hook, hold rate, retention, pattern interrupt, UGC and creative testing are already part of your everyday vocabulary — and you're already experimenting with AI video tools — we'd like to hear from you.
About DIRTS
DIRTS is a rapid-growing D2C wellness and lifestyle brand based in India. We build innovative, non-invasive products such as Foot Alignment Socks, Barefoot Socks, TENS Massagers, Winter Socks, Gloves, and more.
We sell through our own website and marketplaces, with a strong focus on paid creative and performance marketing.
We're hiring a full-time Video Editor – Performance Creative to own video editing from raw footage to final performance-ready creatives.
What You'll Work On
Edit performance video ads for Meta and Google, including UGC, founder-led,



testimonial and problem-solution formats.
Create edits designed for retention and conversion — strong hooks, fast pacing, pattern interrupts, captions, subtitles, B-roll, sound design and text/motion graphics.
Create multiple versions of the same creative, including different hooks, openings, pacing and angles for testing.
Use AI video generation tools such as Sora, Veo 3, Runway, Kling, Luma and Pika to create B-roll, product shots and UGC-style footage when required.
Combine AI-generated footage with real footage so the final creative feels natural and believable.
Review creative performance data such as hold rate, retention, CTR and CPA, and use those insights to improve future edits.
Work closely with scriptwriters, designers and the performance team to turn concepts and scripts into strong final creatives.
Attend shoots when required and take ownership of the edit through to final export.
What We're Looking For
Experienc

📌 Video Editor (Noida)
🏢 DIRTS
📍 Noida