Job Title: Sr. Manager – Brand, Digital & Events (Senior Manager - Marketing)

v Grade: M2

v Manager: Mr. Param Bindra

v Overview

AAML is a diversified manufacturer of high-performance and technical materials, spanning high-performance fabrics and garments, advanced composites, and industrial products, with a growing presence across India and export markets (US, EU and South-East Asia). We are building a contemporary marketing function to move from a legacy, sales-push model to a brand- and demand-led approach.

Reporting to the Chief Strategy & Marketing Officer, the Marketing Lead will build this function largely from the ground up -crafting the digital marketing strategy, creating best-in-class content and collateral, and leading the organisation of events and exhibitions across all three business segments. This is a hands-on build-and-lead role for someone who can set strategy and execute it, and grow a small team and agency network over time.

v Responsibilities

Craft and own AAML's digital marketing strategy -website, SEO, LinkedIn and other channels,



paid campaigns and marketing automation -to build inbound awareness and pipeline across segments and geographies.
Build content and collateral end to end: brand and product messaging, pitch decks, sample books, case studies, product and application videos, and social content.
Lead the planning and execution of events and exhibitions (India and international) -calendar, booth design and build, pre-produced display stock, giveaways, lead capture and post-show follow-up.
Develop and evolve brand identity and positioning across the group's business lines, including rebranding initiatives, in partnership with the CSMO and external agencies.
Set up marketing measurement and reporting -analytics, attribution, CRM lead-source and a dashboard -to track channel effectiveness and guide spend decisions.
Enable the sales teams with sales-ready assets and disciplined lead hand-off; partner with sales on periodic pipeline reviews

📌 Sr. Manager (Gandhinagar)
🏢 Arvind Advanced Materials
📍 Gandhinagar