Brand Manager – Right Gold

Department: Marketing & Brand
Designation: Brand Manager
Reporting To: Founder / Management
Location: Delhi NCR
Industry: Jewellery Retail

Role Overview

The Brand Manager will be responsible for building, strengthening and maintaining the overall brand identity of Right Gold across digital and offline consumer touchpoints.

The role will focus on brand strategy, creative direction, campaign planning, content strategy and consumer communication, with a strong focus on social media.

This is not primarily a posting or social media execution role. The Brand Manager will act as the brand custodian and creative strategist, working closely with the Social Media, Video, Design, Influencer and Marketing teams to convert business objectives into strong consumer-facing communication.

The ideal candidate should be able to understand the business objective behind a campaign, develop the creative thought, create clear execution briefs and ensure that the final communication is consistent with the Right Gold brand.

Key Responsibilities
1.



Brand Strategy & Positioning
Define and maintain the brand identity, positioning and communication direction of Right Gold.
Maintain consistency in brand tone, messaging, visual language and customer experience.
Translate business objectives into explicit consumer-facing communication.
Strengthen Right Gold's core brand propositions including trust, transparency, competitive making charges, quality and modern jewellery retail.
Develop and maintain brand guidelines for digital, social media, campaigns, stores and marketing materials.
Ensure all communication remains premium, relevant, consistent and aligned with the brand.
2. Creative & Content Strategy

Develop the overall creative direction for Right Gold's content ecosystem.

Responsible for:

Monthly and weekly content direction.
Content pillars and themes.
Reel concepts and storytelling formats.
Strong hooks and opening concepts.
Scripts and voice-over direction.

📌 Brand Manager (India)
🏢 Right Gold
📍 India