RIVYA · Jaipur, Rajasthan · Full-time · In office
RIVYA is a fine jewellery brand based in Jaipur. We're looking for a writer who can build the story around the brand and make sure that story is found, whether someone is searching Google or asking an AI.
What you'll write
Product descriptions that make someone feel something before they buy
Campaign headlines, taglines and ad copy
Collection stories — the idea behind each line, and where it came from
Website copy, email campaigns and WhatsApp sends
Instagram captions and scripts for reels and founder videos
Search and AI visibility
Write SEO titles, meta descriptions and alt text across the catalogue
Structure content answer-first, so it can be extracted and cited by AI assistants




Build FAQ and question-led content around what customers actually ask
Keep brand facts consistent everywhere they appear
Track how we appear in search and AI answers, and adjust accordingly
What we're looking for
Writing that sounds like a person, not a template
The ability to build a story around a brand rather than describe a product
Working knowledge of SEO, and an understanding of how AEO and GEO differ from it
Curiosity about craft, materials and design, since the product is the story
The judgement to write the same idea in different registers without losing the voice

📌 Content & SEO Strategist (Jaipur)
🏢 Rivya jewelry
📍 Jaipur