About the job
CRM - Manager
Location: Bangalore (Office – HSR Layout)
Department: CRM / Growth

About AppsForBharat
AppsForBharat (Sri Mandir App) is building beautifully crafted, AI-first consumer experiences that help millions of Indians connect with spirituality and culture. We’re backed by Peak XV Partners, Elevation, Fundamentum, and other top-tier investors, and are one of India’s fastest-growing Series C consumer-tech companies.
Our flagship product, Sri Mandir, is the world’s largest platform for Hindu devotees, powering rituals, teachings, personalized recommendations, and a thriving devotional community. India’s $44B devotion economy is still largely offline, and we’re bringing structure, accessibility, and meaning to this massive market, where design and data play a central role in shaping user behavior at scale.

About the Role
We are looking for a data-driven and strategic CRM Manager to lead the end-to-end customer lifecycle strategy across key verticals such as Puja, Chadhawa, and Astro.
This role sits at the intersection of CRM, Product, and Data,



and is responsible for driving user activation, engagement, retention, and repeat usage through scalable lifecycle initiatives. You will combine strategic thinking with hands-on execution while building systems that scale month-on-month.

What We’re Looking For
4–8 years of experience in CRM, lifecycle, or retention marketing (consumer apps preferred)
Strong understanding of Indian users, especially Tier 2/3+ audiences
Hands-on experience with CRM tools such as WebEngage, MoEngage, Clevertap, or Braze
Strong analytical mindset, comfortable with cohorts, funnels, A/B testing, and performance metrics
Ability to craft emotionally resonant communication that drives action
Experience managing or mentoring a small team
Bias for action and comfort working in high-ownership, quick-paced environments

What You’ll Do
Design and execute end-to-end CRM journeys from onboarding to reactivation
Drive activation, engagemen

📌 Customer Relationship Management Manager (Bengaluru)
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