Role Purpose
Own 365-day, tier-wise dealer engagement for Greenply — driving activity, billing, and emotional connect so dealers feel warm, valued, and proud to be part of the Greenply family. Single point of contact for all dealer engagement.
Key Responsibilities
Categorise dealers into tiers and design differentiated engagement intensity for each tier
Run a 365-day engagement calendar — regular nudges to keep dealers active and improve billing (MBO)
Build warmth and pride in the Greenply relationship through consistent, personal touchpoints
Partner with brand team and agencies to create tier-appropriate communication (messages/emails) and dispatch via allotted portals
Roll out schemes regularly and track performance — receipt, action taken, and dealer throughput
Plan and execute engagement around major launches, milestones, festivals, and personal occasions (birthdays/anniversaries)
Collaborate closely with Sales, Marketing, and management teams to align engagement with business goals
Act as the single point of contact for all dealer engagement queries and escalations
Candidate Requirements
6–7 years of hands-on dealer engagement experience in the building materials industry
Robust understanding of dealer requirements, mindset, and trade dynamics
Excellent communication skills — able to brief and collaborate with brand/agency teams
Data-driven — comfortable tracking scheme performance and dealer throughput
Strong team player, willing to work cross-functionally with Sales and Marketing
High ownership mindset — comfortable being the single point of contact for dealer engagement