Job description:
Seeking a skilled and performance-driven Meta Ads Expert to manage and optimize our paid advertising campaigns. The ideal candidate will have in-depth knowledge of both platforms, a track record of delivering high ROI, and the ability to make data-driven decisions that drive business growth.
Key Responsibilities:
Plan, create, and manage Meta (Facebook & Instagram) Ads.
Conduct keyword research, audience targeting, and competitor analysis to improve campaign performance.
Optimize campaigns for ROAS, conversions, and lead generation.
Develop and test creative ad strategies (copy, visuals, targeting).
Stay up-to-date with the latest trends and algorithm changes in Google and Meta platforms.
Manage ad budgets effectively to maximize ROI.




Monitor campaign analytics and Prepare detailed reports with insights and recommendations for continuous improvement.
Requirements:
Proven experience managing Meta Ads Manager .
Robust understanding of PPC, CPC, CPA, ROAS, and funnel strategies.
Proficiency with Google Analytics, Meta Business Suite, and Google Tag Manager.
Experience with conversion tracking, retargeting, and audience segmentation.
Good communication and collaboration skills for working with cross-functional teams.
Required academic qualification:
Any relevant studies
Benefits:
Health insurance
Leave encashment
Provident Fund
Work Location: In person

📌 Meta ads expert (Kalameshwar)
🏢 Step2gen Technologies
📍 Kalameshwar