Digital Marketing Executive - Job Description

Role Summary

Support the marketing team in executing digital campaigns across paid and organic channels. Assist in lead generation, content coordination, and performance tracking to help the business grow across target markets.

Company Name: Tint Tone and Shade Private Ltd

Location: Karapakkam, OMR, Chennai

Work Mode: In office

Work Timings: 9.00 AM to 6.00 PM (Monday to Saturday)

Key Responsibilities

Campaign Assistance & Execution
- Assist in planning and launching campaigns on:
◦ Meta Ads (Facebook & Instagram)

◦ Google Ads (Search & Display)

◦ LinkedIn Ads (for B2B outreach)
- Monitor basic campaign metrics: CPL, CTR, Impressions, and Reach
- Flag underperforming campaigns to the senior marketer for optimization

Lead Generation Support
- Help maintain consistent daily lead flow across locations
- Assist in basic landing page updates and ad creative coordination
- Track and log leads into CRM or reporting sheets

Content & Creative Coordination
- Coordinate with designers for ad creatives and post visuals




- Write basic ad copy and captions for social media posts
- Schedule and publish content on social media platforms

Reporting & Analytics
- Prepare weekly performance reports from Meta Ads Manager and Google Ads Maintain campaign trackers with key metrics:
- Share insights with the team on what is working and what needs improvement

A/B Testing Support
- Assist in setting up A/B tests for creatives and audience targeting
- Document results and flag winning variants to the senior team

Coordination
- Work closely with:
◦ Pre-sales team for lead quality updates

◦ Design team for creatives and visual assets

◦ Senior marketer for strategy, approvals, and guidance

Skills & Requirements

Must Have
- 0-2 years of experience in digital marketing or a related field
- Basic working knowledge of Meta Ads Manager or Google Ads
- Familiarity with social media platforms (Instagram, Facebook, LinkedIn, YouTube) Good wri

📌 Junior Digital Marketing Executive (Karapakkam)
🏢 Tint tone and shade
📍 Karapakkam