Experience

1-5

Positions

2Location: Ahmedabad, India

Experience: 1-5 Years

Employment Type: Full time, Permanent

Work Mode: On-site

About the Role

Key Responsibilities
- Plan and execute lead generation campaigns across Google, Meta, LinkedIn, and other global platforms.
- Develop performance marketing strategies focused on high-quality B2B leads.
- Manage budgets, audience targeting, and campaign optimization to reduce CPL and maximize ROI.
- Track and analyze KPIs (CTR, CPC, CPL, conversions) and perform A/B testing.
- Collaborate with design/content teams on creatives, ad copies, and landing pages.
- Set up and maintain tracking using GA4, GTM, Meta Pixel, and UTM parameters.
- Prepare weekly/monthly performance reports and provide data-driven insights.
- Conduct competitor research and stay updated on digital trends.

Required Skills & Qualifications




- 1-5 years of experience in digital/performance marketing for IT, SaaS, or app development services.
- Proven success in generating international B2B leads for custom development projects.
- Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, GA4, GTM, and tracking tools.
- Strong analytical abilities and understanding of funnel strategies and remarketing.
- Ability to manage campaigns end-to-end.

Preferred Qualifications
- Experience in marketing B2B software or IT services.
- Certifications in Google Ads, Meta Ads, or Performance Marketing.
- Agency or IT services company background.

Job Types: Full-time, Permanent

Work Location: In person

📌 Performance Marketing (Ahmedabad)
🏢 Nevina Infotech
📍 Ahmedabad