Performance Marketing Manager - Lead Generation & Growth
About the Role
Eduflair Learning Solutions Pvt. Ltd. is looking for a results-driven Performance Marketing Manager to own and drive our lead generation strategy. This role is responsible for generating high-quality admissions-ready leads and improving marketing performance across all paid channels.
This is not a Social Media Manager or SEO-focused role. We are looking for someone with strong expertise in performance marketing, paid campaigns, lead generation, and marketing analytics.
Key Responsibilities
- Plan and manage Meta, Google, and YouTube advertising campaigns.
- Drive lead generation through paid marketing channels.
- Optimize landing pages and marketing funnels.
- Improve lead quality and conversion rates.
- Monitor Cost per Lead (CPL), Cost per Admission (CPA), and Marketing ROI.
- Work closely with the Sales, Media, and Content teams.
- Manage marketing automation and lead nurturing campaigns.
- Coordinate with external marketing agencies and ensure performance.
Requirements:
- 3-6 years of experience in Performance Marketing.
- Robust hands-on experience with Meta Ads and Google Ads.
- Knowledge of Google Analytics and campaign optimization.
- Experience with CRM, lead funnels, and marketing automation.
- Strong analytical and reporting skills.
- Ability to manage marketing budgets and improve ROI.
- Experience in EdTech or high-volume lead generation is preferred.
We Are Not Looking For
- Social Media Managers
- SEO-only professionals
- Graphic Designers
- Content Writers
- Branding or Community Management profiles
Why Join Eduflair?
- Opportunity to lead a business-critical function.
- Direct impact on company growth and admissions.
- Collaborative and fast-growing work environment.
- Career growth with expanding business operations.