Job Description - Regional Sales Manager (RSM):
Department: Sales

Industry: Biscuit / Food FMCG

Reports To: Director/ National Sales Manager / Sales Head

Job Summary:
The Regional Sales Manager (RSM) is responsible for driving sales growth, market expansion, and profitability across the assigned region. The role involves managing distributors, leading the regional sales team, strengthening retail and wholesale networks, ensuring product availability, achieving sales targets, and executing trade marketing initiatives. The RSM plays a critical role in increasing market share and building robust customer relationships in the highly competitive food FMCG market.

Key Responsibilities:
Sales & Business Development:
- Achieve monthly, quarterly, and annual sales targets for the assigned region.
- Develop and execute regional sales strategies aligned with company objectives.
- Drive primary and secondary sales through distributors and channel partners.
- Identify new business opportunities and expand market penetration.
- Increase product distribution, visibility,



and market share across urban and rural markets.
- Monitor competitor activities, pricing, and promotional campaigns.

Distributor Management:
- Appoint and develop new distributors where required.
- Maintain healthy distributor ROI and profitability.
- Monitor distributor inventory, stock rotation, and order planning.
- Ensure timely collections and adherence to company credit policies.
- Resolve distributor issues and improve business relationships.

Team Management:
- Lead, coach, and motivate Area Sales Managers, Territory Sales Officers, and Sales Officers.
- Conduct regular market visits with the sales team.
- Set KPIs and review individual performance regularly.
- Identify training needs and build team capabilities.
- Drive accountability and execution excellence.

Channel Development:
- Strengthen General Trade (GT), Wholesale, Modern Trade (MT), and Institutional Sales channels.
- Increase outlet cove

📌 Regional Sales Manager (Jammu)
🏢 Sunshine Workforce Solutions
📍 Jammu