Job Summary

Key Responsibilities
- Plan and execute digital marketing campaigns across Google Ads, LinkedIn, Meta, and other platforms.
- Optimize PPC campaigns to improve ROI and reduce cost per lead.
- Coordinate with the content team for blogs, landing pages, website pages, and campaign assets.
- Monitor website performance and campaign analytics.
- Create campaign reports and provide optimization recommendations.
- Manage social media publishing and engagement.
- Conduct competitor and market research.
- Support webinars, product launches, and demand-generation campaigns.
- Work closely with sales and product marketing teams to improve lead quality.
- Ensure brand consistency across all written communication and marketing assets.
- Collaborate with designers and internal teams to develop effective campaign messaging.

Required Skills:
- Knowledge of Google Ads, Meta Ads, and LinkedIn Campaign Manager.
- Experience with Google Analytics 4 and Google Tag Manager.




- Strong content writing and copywriting skills with the ability to adapt tone for different channels.
- Ability to write clear, concise, and persuasive marketing content.
- Strong analytical and reporting skills.
- Excellent communication and campaign management abilities.
- Basic understanding of content strategy and audience targeting.

Preferred Qualifications
- Bachelor's degree in Marketing, Business, Mass Communication, English, or a related field.
- 1-4 years of experience in digital marketing.
- Experience in SaaS, B2B, or technology marketing is preferred.
- Prior experience in content writing, copywriting, or content marketing will be an added advantage.

Pay: ₹20,000.00 - ₹25,000.00 per month

Perks:
- Leave encashment
- Paid sick time
- Provident Fund

Work Location: In person

📌 Digital Marketing Executive (Rajkot)
🏢 FactoHR
📍 Rajkot