Job Title: Digital Marketing SpecialistJob

Overview

Key Responsibilities
- Content Creation & Strategy: Collaborate with the content and design teams to create engaging copy and visual assets for various digital channels.
- Paid Advertising: Manage and optimize paid search and social campaigns (e.g., Google Ads, Meta Ads, LinkedIn Ads) to maximize ROI and lower acquisition costs.
- SEO & Web Traffic: Improve organic search rankings and website traffic through effective keyword research, on-page/off-page SEO, and technical site audits.
- Analytics & Reporting: Track key performance indicators (KPIs), analyze campaign performance using tools like Google Analytics, and provide regular reports with actionable insights.
- Market Research: Stay up-to-date with digital marketing trends, emerging channels, and competitor strategies to continually innovate our approach.

Qualifications & Skills
- Experience:



2 to 4 years of hands-on experience in a digital marketing role (agency or in-house).
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Technical Proficiency:
- Strong working knowledge of SEO/SEM and keyword research tools (e.g., Ahrefs, SEMrush).
- Experience managing PPC campaigns on Google Ads and major social media platforms.
- Proficiency with analytics platforms (e.g., Google Analytics 4, Meta Pixel).
- Basic graphic design or video editing skills (e.g., Canva, Adobe Creative Suite) are a strong plus.
- Soft Skills: Excellent written and verbal communication skills, robust analytical mindset, ability to manage multiple projects simultaneously, and a keen eye for detail.

Pay: ₹10,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Kolkata)
🏢 Lashika
📍 Kolkata