Job Description - Brand Vibe Creator

Subtitle: Social Media Manager

Location -Bangalore

Employment Type -Full time

About Bayar’s Coffee

Founded in 1974, Bayar’s Coffee is one of South India’s trusted coffee brands known for its authentic filter coffee blends, strong legacy, and commitment to quality. As the brand continues to grow digitally across D2C, e-commerce, cafés, and quick commerce platforms, we are looking for a creative storyteller who can build culture, conversations, and community around coffee.

About the Role

We are looking for a highly creative, trend-driven, and energetic Brand Vibe Creator to lead Bayar’s Coffee’s social media presence across Instagram, Facebook, LinkedIn, and emerging digital platforms.

This role is ideal for someone who can act as a one-person content machine — planning, ideating, shooting, coordinating, and executing engaging content while staying updated with internet trends and social culture.

The role involves building engaging brand storytelling, educational coffee content, customer interactions, reel concepts, trend-based execution,



and community engagement.

Key Responsibilities

Content Creation & Brand Storytelling
- Create engaging reels, trend-based content, product videos, and storytelling content
- Develop creative campaigns around coffee culture, brewing experiences, café moments, and lifestyle content
- Bring fresh, viral, and engaging content ideas regularly

Educational & Informational Content
- Create informative coffee-related content including:
- Brewing methods
- Beverage recipes
- Coffee facts & knowledge
- Brewing tips & hacks
- Coffee culture awareness
- Coordinate and execute “Bayar’s Coffee Lab” content series featuring brewing education and demonstrations

Customer & Community Content
- Capture and create testimonial-based content from:
- HORECA partners & coffee masters
- Retailers & distributors
- Café customers
- Modern Trade sampling activities
- Events & exhibitions
- Consumer experiences ac

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