27 Aug
|
SpeedCRO
|
India
We're a rapid-moving, dental-focused growth company. We don't guess — we diagnose, test, and ship. We're hiring a Conversion Strategist to own the analytics, conversion, messaging, and website-performance side of the business and become the founder's right hand on everything that turns traffic into booked patients and paying customers. You'll be the person who can look at a dental website and tell us — with data, not opinion — exactly where visitors drop off, why the messaging isn't landing, why the offer isn't compelling, and what to change first to move the conversion rate. Then you'll turn that into a prioritized roadmap and drive designers, developers, and copywriters to execute it. This is a high-ownership, high-trust role. You'll own KPIs, build the reports, propose the experiments, and explain performance in plain business terms. If you're analytical, commercially minded, and genuinely obsessed with why people do what they do on a page — keep reading.
Responsibilities:
Diagnose (find what's broken and why)
- Run full conversion audits of websites and landing pages — quantitative (GA4, funnels, drop-off) and qualitative (heatmaps, session recordings, scroll/click behavior, form analytics).
- Identify friction points, drop-off points, and dead clicks, and trace source-to-conversion so we know which traffic actually books.
- Diagnose messaging clarity, offer strength, and brand positioning — why the page isn't persuading, not just where people leave.
- Run structured competitor teardowns — how our sites stack up against the best in the category, and where the gaps and opportunities are.
Prioritize & plan
- Translate findings into a ranked test/fix roadmap with a clear hypothesis, expected impact, and effort estimate for each item (ICE/PIE or similar).
- Decide what to A/B test (where we have traffic) vs. what to ship outright as a high-confidence fix (where we don't).
Direct & ship
- Write tight briefs for designers, developers, and copywriters, and project-ma
📌 Conversion Strategist (India)
🏢 SpeedCRO
📍 India