Senior Content Writer

Location: Gurgaon (Work From Office)

Experience: 3+ Years

Employment Type: Full time

About KollegeApply

Job Summary

We're looking for a Senior Content Writer with strong expertise in SEO-driven content and the higher education domain. This role goes beyond content creation—you'll own content quality and performance by identifying organic growth opportunities, optimizing high-impact pages, mentoring writers, and collaborating with SEO, Product, and Growth teams to improve search visibility and user experience.

Key Responsibilities

Create, update, and optimize high-quality content across Colleges, Exams, Courses, Scholarships, Admissions, and Career Guides.

Improve existing content using insights from Google Search Console, user behavior, and SEO best practices.

Conduct keyword research, search intent analysis, and competitor benchmarking to identify organic growth opportunities.

Optimize content through metadata, internal linking, content structuring, and on-page SEO best practices.

Review, edit,



and audit content to ensure editorial excellence, factual accuracy, consistency, and adherence to quality standards.

Work extensively with education datasets, including admissions, eligibility, fees, rankings, placements, cut-offs, and course information.

Publish, manage, and maintain content through the CMS while ensuring consistency across large content inventories.

Conduct periodic content audits to identify outdated, underperforming, and high-potential content for optimization.

Collaborate closely with SEO, Product, and Growth teams to improve rankings, search visibility, and overall user experience.

Mentor junior writers through editorial reviews, constructive feedback, and contributions to editorial guidelines and content SOPs.

Leverage AI-powered tools responsibly to improve research and productivity while ensuring originality, factual accuracy, and editorial quality.

Requirements:
2+ years of experience in SEO-driven content w

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