Job Summary

Loyalty Management Development
- Design and implement Salesforce Loyalty Management solutions aligned with business and customer engagement objectives.
- Configure loyalty programs, campaigns, promotions, and rewards.
- Develop member enrolment and lifecycle management capabilities.
- Support loyalty program administration and operational processes.
- Customize loyalty experiences to meet evolving customer needs

Preferred Qualifications
- Strong understanding of:
- Loyalty Programs
- Member Management
- Tiers & Benefits
- Promotions
- Voucher Management
- Points Accrual & Redemption
- Transaction Journals
- Loyalty Rules Processing
- Salesforce Loyalty Management Accreditation or Certification.
- Salesforce Administrator Certification.
- Salesforce Platform Developer Certification.
- Salesforce Data Cloud experience.
- Marketing Cloud experience.
- Financial services or loyalty program implementation experience.
- MuleSoft integration experience.
- Knowledge of customer engagement and rewards ecosystems.

Salesforce Ecosystem
- Salesforce Loyalty Management




- Salesforce CRM
- Salesforce Data Cloud
- Salesforce Marketing Cloud
- Platform Events
- Apex
- SOQL

Salesforce Data Cloud (Data 360)

Integration & APIs
- REST APIs
- MuleSoft
- Event-Driven Architecture
- Platform Events
- Web Services

Data & Analytics
- SQL
- Customer Segmentation
- Data Quality
- Loyalty Analytics
- Customer 360

JD: Marketing Cloud Personalization

Salesforce Architect - Loyalty Management & Marketing Cloud Personalization

Job Summary

personal marketing cloud:
Marketing Cloud Personalization Development
- Design and implement personalization campaigns using Marketing Cloud Personalization.
- Configure catalogs, user profiles, datasets, and event schemas.
- Develop recommendations, energetic content, and real-time decisioning strategies.
- Build customer affinity models and behavioral targeting rules.
- Implement personalization use cases across owned digital channels.

Web &

📌 Salesforce Architect (Tiruvallur)
🏢 Dinero Solutions
📍 Tiruvallur