About the Role

We are looking for a energetic and strategic Social Media Managerto build and enhance the personal brand of Mugdha Pradhan, Founder & CEO of iThrive. This role requires expertise in social media management, content strategy, PR outreach, and personal brand marketing. You will be responsible for increasing Mugdha’s online presence, audience engagement, performance marketing, media visibility, and positioning her as a thought leader in the functional nutrition and holistic health space.

Key Responsibilities- Social Media Strategy & Management
- Develop and execute a comprehensive personal branding strategyacross Instagram, LinkedIn, Twitter, YouTube, and Facebook.
- Create, schedule, and manage high-quality content, including reels, carousels, tweets, LinkedIn articles, and YouTube videos.- Engage actively with the audience, responding to comments, DMs, and fostering community growth.
- Analyze social media insights and optimize content for maximum reach and engagement.
- Increase reachthrough performance marketing.- Content Creation & Thought Leadership




- Work closely with Mugdha to translate her ideas, expertise, and thought leadership

into engaging content.
- Research and curate trending health topics, industry insights, and personal

anecdotesto position her as a leading voice in functional nutrition, biohacking, and holistic health.
- Collaborate with designers and video editors to create high-impact visuals and video content.- PR & Media Outreach
- Identify and pursue media and PR opportunitiesto get Mugdha featured in top health, wellness, and business publications.- Build and maintain relationships with journalists, podcast hosts, and event organizersfor interviews, guest features, and speaking engagements.
- Craft compelling press releases, media pitches, and guest article submissions.- Partnerships & Collaborations
- Scout and manage brand collaborations, podcast invites, and industry partnerships

to expand Mugdha’s influence.
- Identify and

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