Overview:
We are seeking a highly analytical and detail-oriented Marketing Operations Analyst to support marketing performance reporting, pipeline measurement, and attribution. This role will play a critical part in improving visibility into marketing’s contribution to pipeline and revenue, while delivering insights that inform campaign and investment decisions.

Duties & Responsibilities:

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- Marketing Performance & Pipeline Reporting- Support reporting for marketing-sourced and marketing-influenced pipeline, bookings, and funnel conversion performance
- Partner with Sales Operations to align on funnel definitions (MQL, SAL, SQL, SAO) and pipeline tracking
- Track progress-to-plan and support pipeline coverage and pacing analysis
- Help maintain consistency in lead source, campaign attribution, and “Generated By” classifications
- Dashboard Development & Reporting
- Pipeline and bookings performance
- Funnel conversion rates and opportunity quality
- Channel performance (SEM, SEO, programmatic, direct)




- Website and landing page performance- Build and maintain PowerBI dashboards covering:
- Deliver scalable, self-service reporting for marketing and sales stakeholders
- Analysis & Insights- Analyze performance across campaigns and channels to identify trends and optimization opportunities
- Translate data into explicit recommendations for marketing and sales stakeholders
- Support campaign optimization through channel and conversion analysis
- Respond to ad hoc reporting and analysis requests
- Data Integration & Quality- Support integration of data across Salesforce, HubSpot, Bizible, GA4, and other marketing platforms
- Partner with Marketing Operations and BI teams to ensure data accuracy and consistency across systems
- Help troubleshoot data discrepancies and maintain reporting reliability
- Document data sources, definitions, and reporting logic
- Customer & Lifecycle Analytics (Emerging Area)- Support reporting on customer lifecycle metrics such as engagement,

📌 Marketing Operations Analyst (Bengaluru)
🏢 symplr
📍 Bengaluru