We are looking for an experienced and performance-driven Meta Ads Expert to manage

and optimize paid advertising campaigns across Facebook and Instagram.

strategy, audience targeting, creative testing, pixel tracking, lead generation, e-commerce

sales campaigns, and performance reporting.

Key Responsibilities

Plan, create, manage, and optimize Meta Ads campaigns for Facebook and Instagram.

Set up campaigns for different objectives such as leads, sales, traffic, engagement,

awareness, and conversions.

Create proper campaign structures including campaigns, ad sets, ads, audiences,

placements, and budgets.

Manage daily campaign monitoring and optimization to improve results.

Work on audience research, interest targeting, custom audiences, lookalike audiences, and

retargeting campaigns.

Analyze campaign performance based on key metrics like CPC, CPM, CTR, CPL, CPA,

ROAS, purchases, leads, and conversions.

Coordinate with the creative team for ad creatives, videos, hooks, headlines, and ad copy.

Suggest current ad angles, offers, creatives,



and testing ideas to improve performance.

Set up and check Meta Pixel, conversion events, custom conversions, and tracking

requirements.

Prepare weekly and monthly performance reports for clients.

Optimize campaigns based on data, budget, audience behavior, and creative performance.

Stay updated with Meta Ads policies, platform changes, and advertising trends.

Required Skills:
Strong knowledge of Meta Ads Manager.

Experience in running Facebook and Instagram ad campaigns.

Understanding of campaign objectives, bidding strategies, budgets, and placements.

Knowledge of lead generation and e-commerce conversion campaigns.

Ability to analyze data and make performance-based decisions.

Good understanding of Meta Pixel, events, and conversion tracking.

Strong ad copy, creative direction, and testing knowledge.

Ability to manage multiple ad accounts and clients.

Basic knowledge of landing pages, funnels, and conversio

📌 Social Media Executive (Jagatpura)
🏢 Apex Web Cube
📍 Jagatpura