27 Aug
|
Upbott Consulting
|
India
27 Aug
Upbott Consulting
India
Ecommerce Marketing Manager
Experience: 3–5 Years
Location: Remote
Employment Type: Contract
About the Role
We are looking for a hands-on Ecommerce Marketing Manager with 3–5 years of experience managing and growing eCommerce businesses.
The ideal candidate should have experience across eCommerce marketing, website growth, SEO, email/CRM, customer acquisition, conversion optimization, and marketing analytics.
Robust experience working with eCommerce technology, platforms, websites, or digital commerce products is preferred. An MBA or postgraduate qualification in Marketing/Business will be an added advantage.
Key Responsibilities
- Develop and execute marketing strategies to drive eCommerce traffic, sales, conversions, and customer engagement.
- Manage the digital customer journey across website, campaigns, CRM, email, and other relevant channels.
- Drive Organic SEO and content initiatives to improve search visibility, traffic, and product discovery.
- Plan and manage email marketing, CRM, and customer retention campaigns.
- Work with eCommerce platforms such as Shopify, WooCommerce, BigCommerce, Magento, or similar platforms.
- Improve website performance through CRO, A/B testing, landing page optimization, merchandising, and customer journey improvements.
- Monitor marketing and eCommerce performance using GA4, Google Search Console, CRM, and reporting tools.
- Track key metrics including Revenue, Conversion Rate, AOV, Customer Acquisition, Retention, and Marketing ROI.
- Work closely with Technology, Product, Design, Development, and Business teams on website and marketing initiatives.
- Support product launches, promotional campaigns, seasonal campaigns, and eCommerce growth initiatives.
- Identify opportunities to improve customer experience, product discovery, website performance, and repeat purchases.
- Use automation and AI tools to improve marketing efficiency and execution.
Mandatory Requirements
- 3–5 years of experience in Ecommerce Marketing.
📌 Ecommerce Marketing Manager (India)
🏢 Upbott Consulting
📍 India