Job Purpose

The purpose of this job is to plan area (city/ branch) sales and business growth with the Regional Head (Sales) and achieve set targets through the team while complying with sales processes and guidelines at all times. It takes joint approval decisions with Risk counterpart as per approval matrix, and works with Risk, Operations and Sales Goverce teams to ensure portfolio health. It works to support business profitability by addressing underperformance, adopting process improvements, capitalizing on channel optimization opportunities, etc. It intervenes as required in specific cases/ exceptions and helps address bottlenecks for the achievement of sales targets, handholding team members on complex cases. It also drives crossselling across ABHFL and ABFSG products/ solutions as per regional plans and unique client requirements.

Job Context Major Challenges

Job Context/Job Challenges:Organizational Context Key Aspects:
Part of the Aditya Birla Ficial Service Group (ABFSG), Aditya Birla Housing Fice Limited (ABHFL)



is registered with the National Housing Bank as a housing fice company under the National Housing Bank Act, 1987. ABHFL operates in the Rs. 11. 4 trillion Indian Housing Fice market, which has grown at a steady rate of 17% CAGR over the last 3 years while reporting positive asset quality despite challenges in the operating environment. While the industry is dominated by five large groups, there has been an emergence of newer entrants in niche segments like affordable housing and selfemployed borrowers, given the high potential in these segments. Despite increased focus by banks, HFCs have been able to maintain their share in the mortgage market and has remained stable at ~37% as on December 2015. Providing housing fice (to buyers), Loan against Property, Commercial Property Purchase, Lease Rental Discounting and Construction Fice (to builders) solutions, ABHFL caters to a diverse range of customer segments through its various service offerings. Add

📌 ABHFL - Area Sales Manager - Retail - Lucknow
🏢 Aditya Birla Insulators
📍 Lucknow