Build the Airtel Finance brand
- Define the long-term brand strategy and positioning for Airtel Finance across lending, payments and

financial services.
- Develop compelling narratives that build trust, preference and salience in a highly competitive category.
- Lead integrated campaigns across digital, social, ATL, partnerships and owned channels.

Make content a growth engine
- Build an always-on content ecosystem that educates, entertains and earns attention.
- Develop creator and influencer strategies that make Airtel Finance part of everyday financial

conversations.
- Identify cultural moments and emerging trends to create relevant, talk-worthy brand experiences.

Drive product and feature marketing
- Partner with product and growth teams to bring new launches and features to market.
- Craft compelling value propositions that simplify complex financial products into intuitive customer

perks.
- Own end-to-end GTM strategies across app, CRM, paid media and organic channels.

Build digital-first demand
- Lead performance-led brand initiatives across Meta, Google,



YouTube and other digital platforms.
- Balance long-term brand building with measurable business outcomes across awareness, consideration,

engagement and acquisition.
- Continuously experiment, optimise and scale campaigns using customer insights and data.

Grow communities and advocacy
- Build organic audiences across social platforms through meaningful storytelling.
- Create communities that drive engagement, advocacy and customer loyalty.
- Foster partnerships with creators, publishers and ecosystem partners to amplify brand influence.

Lead with influence
- Partner across product, design, analytics, growth, business and leadership teams to build a consistent

customer experience.
- Lead agencies and creative partners while raising the bar on executional excellence.
- Build a high-performing team with strong creative instincts and a bias for action.

We're looking for someone who
- Has 8-12+ yea

📌 General Manager (New Delhi)
🏢 Excel HR Services
📍 New Delhi