JOB DESCRIPTION
Paid Media Expert

Position: Paid Media Expert
Employment Type: Full-Time / Part time / Contract
Location: Melbourne, Victoria / Remote
Industry: Water Damage Restoration, Cleaning & Property Services
Company: Victoria Hygiene
About the Role
Victoria Hygiene is seeking an experienced Paid Media Expert to plan, manage, optimise and scale digital advertising campaigns across Google Ads, Meta Ads and other relevant paid media platforms. The successful candidate will be responsible for generating high-quality leads, improving campaign performance, managing advertising budgets and providing clear performance reporting. The role requires a strong understanding of lead generation, conversion tracking, keyword targeting, audience targeting and campaign optimisation.
1. Google Ads Management
- Create, manage and optimise Google Search, Performance Max, Display and remarketing campaigns.
- Conduct keyword research and identify high-intent commercial keywords.
- Develop compelling ad copy focused on lead generation and conversions.
- Manage negative keywords,



search terms and match types.
- Optimise bids, budgets, locations, devices and audience targeting.
- Monitor Quality Score, CTR, CPC, conversion rate and cost per lead.
- Identify opportunities to improve campaign ROI and reduce wasted advertising spend.

2. Meta Advertising
- Create and manage Facebook and Instagram advertising campaigns.
- Develop lead generation, traffic, remarketing and conversion campaigns.
- Build and test different audiences, creatives, copy and offers.
- Monitor campaign performance and continuously optimise campaigns.
- Conduct A/B testing of ads, landing pages, audiences and messaging.

3. Lead Generation & Conversion Optimisation
- Develop strategies to generate qualified leads rather than simply increasing traffic.
- Monitor lead quality, cost per lead and conversion rates.
- Work with the website and marketing team to improve landing pages and conversion rates.
- Identify gaps

📌 Paid Media Expert (Delhi)
🏢 Victoria Hygiene
📍 Delhi