Performance Marketer – Meta Ads

Company Overview

At Socio Labs, we are a performance-driven digital marketing agency focused on building impactful digital strategies for brands. Our expertise spans Performance Marketing, SEO, Social Media Marketing, Website Development, Branding, and AI-driven marketing solutions. We work closely with our clients to develop data-backed strategies that drive visibility, leads, conversions, and revenue.

Role Overview

We are looking for a Performance Marketer with 2–5 years of experience who is highly skilled in Meta/Facebook Ads, particularly E-commerce campaigns. The ideal candidate should be able to independently plan, execute, optimize, and scale campaigns while confidently communicating with clients and presenting campaign performance and insights.

Key Responsibilities
- Plan, set up, manage, and optimize paid advertising campaigns across Meta (Facebook & Instagram).
- Independently manage E-commerce campaigns focused on purchases, conversions, and revenue growth.
- Develop strategies for customer acquisition, retargeting, prospecting,



and scaling.
- Manage campaign budgets and optimize ROAS, CPA, CPL, CTR, CVR, and overall campaign performance.
- Analyze campaign data and identify opportunities for improvement and scaling.
- Conduct audience research, testing, retargeting, and creative performance analysis.
- Monitor campaigns regularly and take timely optimization decisions.
- Work closely with creative and content teams to develop performance-focused ad creatives and copies.
- Prepare campaign reports and communicate performance, insights, and recommendations to clients.
- Handle client communication independently, understand client requirements, address queries, and provide strategic recommendations.
- Stay updated with Meta Ads trends, platform changes, and performance marketing best practices.
- Troubleshoot campaign performance issues and implement corrective strategies.

Required Qualifications & Skills
- Experience:

📌 Performance Marketer (Delhi)
🏢 SocioLabs
📍 Delhi