We are looking for a Digital Marketing Manager to lead and execute the organisation’s digital marketing strategy across social media, performance marketing, content, lead generation, and brand growth.

The ideal candidate should be strategic, creative, data-driven, and execution-oriented, with the ability to manage both campaigns and a team of content, design, and marketing professionals.

Key Responsibilities
- Develop and execute the overall digital marketing strategy aligned with business objectives.
- Manage digital presence across Instagram, LinkedIn, Facebook, YouTube, and other relevant platforms.
- Build and maintain a structured monthly and weekly content calendar.
- Lead the creation of reels, carousels, posts, stories, videos, blogs, and other marketing content.
- Identify trending topics, industry developments, and content opportunities.
- Plan, execute, and optimise Meta Ads and other paid marketing campaigns.
- Develop strategies for lead generation, customer acquisition, remarketing, and conversion.
- Monitor campaign performance and optimise budgets based on ROI.




- Track and analyse key metrics including CPL, CAC, ROAS, CTR, engagement, reach, conversion rate, and lead quality.
- Prepare weekly and monthly marketing performance reports.
- Conduct competitor, audience, and market research to identify growth opportunities.
- Develop marketing strategies for events, webinars, startup programs, campaigns, and product/service launches.
- Coordinate with the sales/business development team to improve lead quality and conversion.
- Manage and optimise email marketing, WhatsApp marketing, and other digital outreach campaigns.
- Work closely with designers, video editors, content writers, researchers, and interns.
- Allocate tasks, establish deadlines, review deliverables, and maintain marketing workflow and accountability.
- Build SOPs and systems for content creation, campaign management, reporting, and approvals.
- Maintain marketing assets, databases, rep

📌 Digital Marketing Manager (Bhowanipore)
🏢 Disha Consultancy
📍 Bhowanipore