Job Summary

The purpose of this job is to execute sales operations through the Direct channel (builders, connectors, brokers, references, etc. ) in line with branch plan and objectives, leading and supporting the Sales Officer team in achieving targets and managing client relationships. This role coordinates with Risk, Operations and Sales Goverce teams to ensure compliant and efficient sales operations, and portfolio health. It also drives and executes crossselling across ABHFL and ABC products/ solutions as per branch level objectives and client requirements.
Dimensions

Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job.
- Business Workforce Number
- Unit Workforce Number
- Function Workforce Number
- Department Workforce Number
- 23 RO/SRO
- Other Quantitative and Significant Parameters for the job: Budgets/ Volumes/No. of Products/Geography/ Markets/ Customers or any other parameter
Job Context
Organizational Context

Key Aspects:




- Part of the Aditya Birla Capital Limited, Aditya Birla Housing Fice Limited (ABHFL) is registered with the National Housing Bank as a housing fice company under the National Housing Bank Act, 1987. The company offers a complete range of housing fice solutions such as home loans, home improvement and home construction loans, balance transfer and topup loans, loans against property and construction fice. The company acquired its license on 9 th July 2014 and has aggressive growth plans.
- ABHFL has grown at a steady rate while reporting good asset quality despite challenges in the operating environment. While the industry is dominated by five large groups, there has been an emergence of segments like Affordable and selfemployed borrowers, given the high potential in these segments. Despite increased focus by banks, HFCs have been able to maintain their share in the mortgage market. and is poised for rapid growth and plans to grow 5X (40, 000

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