Job Description: SEO & Search Visibility Expert (SEO + AEO + GEO)

Company:
Wappbíz

Department:
Marketing

Location:
Bhosari, Pune, On-site

Reports to:
Business Head / Marketing Lead

Employment Type:
Full time

About Wappbíz

Wappbíz is a WhatsApp Business API SaaS platform helping businesses in Real Estate, Healthcare, E-commerce, and F&B; automate customer engagement, sales, and support through WhatsApp. We're scaling our organic and AI-search presence as buyers increasingly discover SaaS tools through search engines, AI chat assistants, and generative answer engines.

About the Role

We're looking for an SEO Expert who goes beyond traditional search, someone equally sharp on Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). You'll own how Wappbiz shows up not just on Google, but in ChatGPT, Perplexity, Google AI Overviews, and other AI-driven answer surfaces where our future customers are increasingly searching for WhatsApp Business API solutions.

This is a hands-on,



individual-contributor role with real ownership of organic growth strategy for the Wappbiz account.

Key ResponsibilitiesSEO (Search Engine Optimization)

• Own on-page, technical, and off-page SEO strategy for the Wappbiz website and blog

• Conduct keyword research across Wappbiz's core verticals (Real Estate, Healthcare, E-commerce, F&B;) and use-case pages

• Run technical SEO audits (site speed, crawlability, indexing, schema markup, Core Web Vitals) and work with devs to fix issues

• Build and execute link-building and content partnership strategies

• Track rankings, organic traffic, and conversion performance via GSC, GA4, and SEO tools (Ahrefs/SEMrush/similar)

AEO (Answer Engine Optimization)

• Optimize content to win featured snippets, People Also Ask, and voice/answer-box placements

• Structure content (FAQs, how-tos, comparison pages) so it's easily extractable by answer engines

• Implement and expand structured data/schema markup (FAQ, How To, Product, Org

📌 Search Engine Optimization Executive (Pune Division)
🏢 Wappbiz
📍 Pune Division