A new-age health insurance company is looking for a talented
Brand & Marketing - Lead
to join our Marketing team in Mumbai.

The role combines brand strategy, integrated marketing, AI-led growth, content excellence, PR and reputation management, to create a high-trust, category-defining health insurance brand. The ideal candidate is equally comfortable shaping the big narrative, driving execution, managing agencies, influencing senior stakeholders and building recent capabilities from scratch.

Your typical week will include the following:

•
Brand and narrative leadership:
Define brand positioning, messaging architecture and relationship-led narrative across customer, distributor, partner and employee touchpoints.

•
Integrated marketing and growth:
Build full-funnel campaigns across paid, owned, earned and partner channels to drive awareness, consideration, acquisition and engagement.

•
AI-led marketing capability:
Leverage AIO, GEO, LLM-led discovery, conversational search and AI-driven personalisation to improve discoverability, relevance and performance.

•




Content strategy and ecosystem development:
Build a scalable content engine across web, app, social, CRM, WhatsApp, chatbots, voice and other conversational interfaces.

•
Customer acquisition and lifecycle marketing:
Use segmentation, propensity modelling, analytics and AI tools to design personalised campaigns for chase communication, engagement, servicing, cross-sell / up-sell across WhatsApp, email, and SMS.

•
PR, corporate communications and reputation:
Shape trust-led narratives across media, digital, social and AI-mediated information ecosystems, with strong crisis readiness and issue management.

•
Events, sponsorships and branded content:
Design experience-led events, strategic sponsorships, partnerships and branded content properties that build cultural relevance, trust and engagement.

•
Digital experience (UI/UX) and platform integration:
Ensure consistent, personalised storytelling across digital

📌 Brand & Marketing, Lead (Mumbai)
🏢 Seven N Half
📍 Mumbai