Systango Technologies is a digital engineering company helping businesses build and scale technology products and solutions across AI/GenAI, Data, Cloud, Product Engineering and Digital Transformation.
We are looking for an experienced Lead Generation Executive / BDR who can independently identify and engage relevant prospects and build a qualified outbound pipeline for our technology services business.
This is a hands-on individual contributor role focused strongly on outbound prospecting, account research, personalized outreach and qualified opportunity generation.
What You Will Do
Outbound Lead Generation
- Independently identify and generate new B2B opportunities through outbound channels.
- Build targeted prospect lists based on defined ICPs, industries, geographies and buyer personas.
- Research target accounts and identify relevant decision-makers such as CTOs, CIOs, CDOs, VPs of Engineering, Product Heads, Founders and other technology leaders.
- Execute multi-channel outreach through:
- Personalized email
- LinkedIn
- Cold calling
- Other relevant prospecting channels
- Develop personalized messaging based on the prospect's business, technology setting, challenges and potential use cases.
- Follow up consistently and nurture prospects until they are qualified for a sales conversation.
- Generate qualified meetings and opportunities for the Business Development / Sales team.
Research & Account-Based Prospecting
- Conduct detailed account and contact research before initiating outreach.
- Understand the prospect's business, industry, technology stack and potential pain points.
- Use account-specific insights, relevant use cases and case studies to make outreach more relevant.
- Support ABM and account-based prospecting initiatives.
- Use buyer intent, trigger events and other relevant signals to prioritize accounts.
Pipeline & CRM Management
- Maintain accurate prospect and activity data in CRM systems.
- Track outreach, responses, meeti