Key Responsibilities
- Plan, create, execute, and optimize CRM campaigns across WhatsApp, Push

Notifications, RCS, Email, SMS, In-App, and Web Push.
- Hands-on experience with CleverTap/Mo Engage is mandatory for audience creation,

segmentation, campaign execution, Journeys, and performance tracking.
- Build and manage customer journeys, lifecycle campaigns, user segmentation,

personalization, and trigger-based communications.
- Coordinate with Product, Marketing, Content, Design, Tech, and Analytics teams to

ensure timely campaign execution.
- Monitor campaign performance and provide actionable insights to improve CTR,

conversions, engagement, and retention.
- Own the CRM communication calendar and ensure campaigns are executed as per

timelines with high accuracy.
- Conduct A/B testing and optimize messaging, creatives, audience segments, and send

times.
- Ensure campaign quality through thorough QA, audience validation, and campaign

testing before launch.




- Analyze user behavior and recommend CRM strategies to improve engagement,

activation, retention, and conversions.
- Maintain campaign documentation, reports, and performance dashboards.

Requirements
- 25 years of experience in CRM
- Hands-on experience with CleverTap/MoEngage is mandatory.
- Experience creating dashboards and performance reports.
- Strong analytical skills with experience tracking CRM KPIs such as CTR, Open Rate,Conversion Rate, Delivery Rate, Engagement Rate, and Retention.
- Good working knowledge of Excel/Google Sheets is must
- Familiarity with GA4, Mixpanel, Amplitude, or similar analytics tools is a plus.
- SQL is an added advantage.
- Excellent communication, execution, and stakeholder management skills.
- High attention to detail with the ability to work in a rapid-paced environment.

📌 Senior CRM Executive (Bengaluru)
🏢 ALLEN CAREER INSTITUTE
📍 Bengaluru