About the Role:

We're looking for a proactive, analytical and creative
Performance Marketing Specialist

with a strong focus on
SEO, SEM and digital growth

.

You'll be responsible for helping drive Coastr's organic and paid search visibility, generate qualified B2B leads, optimize website performance and identify current opportunities across search, AI-powered platforms and digital marketing channels.

This is a hands-on role for someone who enjoys combining
data, creativity, experimentation and technology

to build marketing campaigns that deliver measurable business results.

What You'll Do

1. SEO & Organic Growth
- Develop and execute SEO strategies to improve organic visibility, rankings, traffic and qualified leads.
- Conduct
keyword research, search intent analysis, competitor research and content gap analysis

.
- Identify opportunities across on-page, technical and off-page SEO.
- Optimize website pages, landing pages, blogs and other content for search engines.
- Monitor keyword rankings, organic traffic, conversions and other SEO KPIs.




- Work with content teams to develop SEO-focused content strategies.
- Identify opportunities to improve internal linking, metadata, content structure and website architecture.
- Support
AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)

initiatives to improve Coastr's visibility across AI-powered search and answer engines.
- Stay updated with Google algorithm updates, search trends and changes in AI search.

2. SEM & Paid Search
- Plan, launch, manage and optimize
Google Ads / PPC campaigns

focused on lead generation and business growth.
- Conduct keyword research and build high-intent keyword and negative keyword lists.
- Develop and test ad copy, extensions, audiences, bidding strategies and campaign structures.
- Monitor
CPC, CTR, CPL, conversion rates, ROAS and lead quality

.
- Identify opportunities to improve campaign efficiency and reduce cost per qualified lead.
- Conduct A/B testing across

📌 Performance Marketing Specialist – SEO (India)
🏢 Coastr
📍 India