Role Description
This is a part-time remote role for a Personal Branding Strategist & Ghostwriter at Rank Scholars. In this role, you're expected to develop and refine personal brand strategies for founders, executives, and subject-matter experts, primarily on LinkedIn.

Day-to-day work includes:
- identifying trends and finding topics that align
- researching & creating content calendars aligned with client goals.
- ghostwriting high-quality posts .
- track performance metrics, and iterate on strategy based on analytics and client feedback.

Qualifications:
- Strong expertise in personal branding and positioning, especially for founders and executives on LinkedIn and similar platforms.
- Proven ghostwriting abilities for LinkedIn posts, with a portfolio demonstrating clear, compelling, and authentic voice adaptation.
- Experience in content strategy, including audience research,



and development of editorial calendars.
- Ability to extract insights, stories, and expertise from clients and turn them into engaging narratives.
- Valuable written communication skills, strong attention to detail, and the capacity to self-edit for clarity, coherence, and impact.
- Comfort working independently in a remote environment, managing deadlines, and collaborating asynchronously with a distributed team.
- Prior experience with B2B SaaS, startups, or MSMEs is highly beneficial.
- Having a LinkedIn audience of 5k+ is preferred but not mandatory.

This role IS NOT for writers who just use AI to write posts without researching trends, analyzing competitors and understanding what works.

📌 LinkedIn Ghostwriter (India)
🏢 Rank Scholars | Content Marketing Agency
📍 India