Job Summary

NP Digital is seeking an energetic, data-driven, and innovative Senior Manager, Programmatic to join our remote Paid Media team. The ideal candidate has 5+ years of managing programmatic budgets of over $1M per month and understands what it takes to set and win competitive bids while meeting campaign KPIs. Candidates should have strong knowledge of how DV360 or similar programmatic platforms work in addition to Google Ads for YouTube, Demand Gen, and display campaigns. They should also have a positive grasp on how to optimize performance based on the campaign objective of performance or awareness. Equally important as technical programmatic skills are the abilities to communicate recommendations and analysis of performance to clients and colleagues alike. To qualify, applicants must reside and be eligible to work in the United States and be willing to work East Coast hours. Quarterly travel to Washington, D.C. is required for in-person client meetings.
Responsibilities




- Partner with clients to deliver programmatic lead generation media strategies and tactical recommendations for lead generation and consideration objectives
- Project estimated campaign performance results based on client budgets, past performance, and benchmark costs and rates
- Request data from vendors to help with the programmatic planning and execution process
- Build campaigns based on client approved plan in DSP (DV360) and Google Ads (YouTube, Demand Gen, and Display)
- Execute day-to-day trading, including campaign bid management and daily optimizations across various paid media tactics, including display, video, digital audio, and native
- Steward clients' budgets through meticulous management of daily or lifetime spending and monthly pacing
- Implement and monitor direct, programmatic guaranteed, and private marketplace deals with select media partners
- Guide tracking and floodlight tag setup alongside the Data, Analytics & Insights team
- Identify third-party data segments at ef

📌 Sr Manager, Programmatic (India)
🏢 NP Digital
📍 India