Product Marketing Manager

Job Type: Full Time

Department: Marketing

Location: Bangalore
Role Overview

We are looking for a Product Marketing Manager to own the go-to-market (GTM) strategy and execution for current product launches and key feature releases across the Sri Mandir ecosystem.

This is a high-impact role working closely with Product, Growth, CRM, Design, and Analytics teams to ensure every feature reaches users with the right positioning, messaging, and adoption strategy. Youll play a critical role in taking products from 0 1, driving feature discovery, user adoption, and long-term engagement.

This role is ideal for someone with 4 6 years of experience in Product Marketing, Growth, or Product roles within a fast-paced B2C consumer tech startup.
Key Responsibilities
Product Go-to-Market (GTM)
- Own end-to-end GTM planning and execution for new products and feature launches.
- Develop launch plans, positioning, messaging, and rollout strategies.
- Coordinate cross-functional execution across Product, Growth, CRM, Design, Content, and Analytics.




- Ensure successful feature adoption through well-planned launch campaigns.
Product Positioning Messaging
- Translate complex product capabilities into clear, user-centric messaging.
- Define value propositions for different user cohorts.
- Partner with Design and Content teams to create launch assets, in-app messaging, landing pages, and communication campaigns.
Feature Adoption Growth
- Drive awareness, adoption, and engagement for newly launched features.
- Monitor feature performance and identify opportunities to improve activation and usage.
- Collaborate with CRM and Growth teams on lifecycle campaigns that increase feature discovery and repeat usage.
0 1 Product Scale
- Work closely with Product teams from the ideation stage through launch.
- Validate messaging with users and internal stakeholders before launch.
- Build scalable GTM playbooks that can be replicated across future launches.
- Support experiment

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