Scope & Responsibilities
Purpose
Own the technical execution and optimisation of JAUR’s e-commerce ecosystem across
Shopify, Klaviyo and the website
, ensuring operational excellence, seamless launches and strong customer experience. Translate
Brand & Marketing strategy
and
Growth objectives
into effective digital execution.
1. Shopify Management
- Manage day-to-day Shopify operations, product uploads, variants, collections, tagging and merchandising
- Maintain catalogue, inventory visibility, pricing and product availability
- Manage homepage, navigation, banners, featured products and promotional updates
- Implement offers, discounts, bundles and gift-with-purchase initiatives
2. CRM & Klaviyo
- Build, deploy and QA CRM campaigns and templates
- Manage automated flows including Welcome, Abandonment, Post-Purchase, Winback and VIP
- Implement customer segmentation defined by Growth
- Manage scheduling, deliverability, testing and campaign deployment
- Track CRM performance, revenue attribution and flow effectiveness
3. Website Management & Optimisation
- Manage landing pages, homepage, collections, navigation and product merchandising
- Optimise search, product discovery, mobile experience and checkout
- Implement CRO recommendations and improve customer journeys
- Monitor site health, errors, broken links and overall functionality
4. E-commerce Analytics & SEO
- Monitor conversion, AOV, revenue, customer behaviour and product performance
- Identify opportunities and issues across the e-commerce funnel
- Manage in office SEO including metadata, product/collection SEO, alt text and internal linking
- Coordinate technical SEO requirements
5. Campaign & Launch Execution
- Ensure products, collections, landing pages, promotions and CRM are launch-ready
- Implement campaign and promotional requirements across digital touchpoints
- Own pre-launch, launch and post-launch QA
6. Integrations & Technical Operations
- Manage Shopify, Klaviyo, GA4, Meta, Google, Reviews,
📌 E-Commerce And CRM Specialist (Mumbai)
🏢 JAUR
📍 Mumbai