Senior Sales Executive – Job Description

Position: Senior Sales Executive
Department: Sales
Industry: Agricultural / Farming Machinery
Location: [Company Location]
Experience: 3–7 years
Qualification: Any Degree / Diploma preferred

Job Summary

We are looking for a result-oriented Senior Sales Executive to drive sales of agricultural and farming machinery. The candidate will be responsible for lead conversion, customer handling, product demonstrations, follow-ups, achieving sales targets, and maintaining solid customer relationships.

Key Responsibilities
- Generate and convert leads through calls, WhatsApp, digital enquiries, referrals, and other sources.
- Understand customer requirements and recommend suitable agricultural machinery.
- Explain product features, benefits, pricing, warranty, and service details to customers.
- Conduct regular follow-ups and convert enquiries into confirmed orders.
- Achieve monthly and quarterly sales targets.
- Maintain accurate lead, follow-up, quotation, and sales details in CRM/ERP.




- Prepare quotations and coordinate with Accounts and Dispatch teams for order processing.
- Coordinate with the service team for customer technical and after-sales requirements.
- Develop and maintain strong relationships with existing and potential customers.
- Identify new markets, customers, dealers, and business opportunities.
- Handle customer objections and negotiate effectively to close sales.
- Track competitor products, pricing, and market activities.
- Prepare daily and weekly sales reports and submit them to the reporting manager.
- Support sales promotions, exhibitions, field visits, and product demonstrations.
- Ensure timely collection of customer payments as per company terms.

Required Skills
- Strong communication and negotiation skills.
- Excellent customer handling and follow-up skills.
- Good sales closing ability.
- Target-oriented and self-motivated approach.
- Ability to handle multiple leads and follow-ups systematically.

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