Key Result Areas

Supporting Actions

Sales Planning and DSA Management
- Define and execute a plan for target achievement in conjunction with ASMABHFL, considering competitive forces and local trends
- Scan the local market and competitor offerings on a periodic basis, and work closely with DSA network to tweak efforts accordingly
- Constantly review DSA network for effectiveness and drive operational efficiencies to ensure active DSA relationships are working optimally to achieve business objectives
- Provide data for and compile periodic MIS reports for disbursements, profitability, DSA performance, NPAs, market expansion, etc. ; also use insights to provide DSA partners feedback proactively

Customer Acquisition/ Engagement
- Identify local business growth opportunities, and refine DSA engagements accordingly
- Work closely with DSA partners on identified prospects for relationship origination by deploying a partnership mindset and sharing product characteristics and USPs effectively to drive favorable closure and customer satisfaction




- Communicate with inprocess prospects and DSA partners to ensure clarity on transaction status and proactively drive for operational compliance to ensure timely approvals
- Deploy schemes to drive DSA engagement, sales and profitability, ensuring dual focus on sales expansion and cost optimization

Operational Effectiveness
- Track and ensure effective DSA business processes/ operations across the Customer Lifecycle (Sourcing, Approval, Servicing, Collections)
- Drive process efficiencies and faster TATs through interfacing with stakeholders across processes and functions (Risk, Operations, Sales Goverce)
- Adopt improved processes and best practices in order to enhance operational effectiveness, productivity and overall business contribution of DSAs for ABHFL

CrossSelling across ABC products
- Drive DSA partner efforts as per CrossSelling strategy agreed with ASMABHFL, interfacing with end customers/ prospects as required

Self

📌 Sales Manager (Surat)
🏢 Aditya Birla Insulators
📍 Surat