Meta Ads Scaling & Performance (Primary KPI)
- Own end-to-end Meta Ads performance for a health & wellness D2C brand currently scaling toward 50 Lakh/month revenue
- Plan, execute, and scale campaigns (Advantage+, manual bidding, retargeting, lookalikes) while maintaining/improving ROAS and controlling CAC
- Continuously test budgets, audiences, and bidding strategies to unlock scale without performance drop-off
- Monitor daily performance and take quick corrective action on underperforming campaigns/ad sets
- Own monthly revenue targets tied to ad spend this is the top-priority metric for this role
Creative Strategy & Ad Copywriting
- Research competitor and category ads via Meta Ads Library to identify winning creative angles, hooks, and formats in the nutra/wellness space
- Track market trends and translate them into fresh ad copy, hooks, and creative briefs
- Write ad copy (primary text, headlines, CTAs) optimized for health/wellness audience psychology and Meta's compliance guidelines for health claims
- Continuously test new angles, hooks,
and offers to prevent creative fatigue
Strategy & Sales Planning
- Plan ahead for upcoming sales events, seasonal pushes, and promotional offers — build campaign structure and creative calendar in advance
- Design offer strategy (discounts, bundles, limited-time promos) in coordination with the brand/client to maximize conversion during key sales periods
- Present data-backed strategy recommendations for scaling spend month-over-month
Client Communication & Coordination
- Be the primary point of contact for client-side discussions on performance, strategy, and upcoming plans
- Prepare and present transparent, actionable performance reports (weekly/monthly) to clients
- Translate client business goals into actionable Meta Ads strategy
Team Coordination
- Work closely with the creative/production team to brief new ad creatives based on performance data and market research
- Coordinate with video editors/