As a Performance Marketing Specialist, you will own and run ShopDeck's own paid acquisition on Meta and Google — the campaigns that bring D2C sellers into our funnel. You will plan, launch and optimize lead-generation campaigns end to end, with direct ownership of budget, cost per lead (CPL) and customer acquisition cost (CAC).
This is a full-funnel role, not pure media buying. You will be measured not just on lead volume and CPL, but on the quality of leads and how well they convert downstream — so you'll work closely with sales, analytics and creative to connect ad spend to the sellers who actually sign up.
Key Responsibilities
- Plan, execute and optimize ShopDeck's performance campaigns across Meta Ads and Google Ads to generate qualified seller leads.
- Own CPL and CAC efficiency, pacing spend against a fixed monthly acquisition budget.
- Optimize for lead quality and downstream conversion (lead → demo → signup), not just top-of-funnel volume.
- Build and maintain conversion-event tracking and signal feedback loops — feeding qualified-lead events into Advantage+ and Google smart bidding to sharpen platform optimization.
- Own audience strategy, creative testing and landing/form optimization to lift both lead quality and conversion rate.
- Analyze funnel data and real-time dashboards (CPL, lead→demo, demo→signup) to identify efficiency and quality levers.
- Run structured experiments across audiences, creatives, bids and budgets, with clean reads and transparent conclusions.
- Partner with the creative team to brief, test and iterate ad creative against performance.
- Conduct weekly and monthly performance reviews and communicate insights and recommendations clearly to stakeholders.
- Collaborate with sales / inside-sales, analytics and creative to close the loop between ad spend and seller quality.
Skillset
Paid Media:
Hands-on Meta Ads and Google Ads campaign management, optimization and scaling
Lead & Demand Generation:
Lead-gen / demand-gen campaign design; ge