Opening with a leading Chemical company for their office in Mumbai
Role: Sr. Manager- Marketing & Product Development (Chemical Industry Candidate Only)
Experience: 10 Years+
Role & responsibilities :
- Leading Marketing activities across all product lines. This will include the following but not limited to:
- Agency Engagement
- Concept Notes
- White Paper
- Authored articles
- Digital SEO/SEM
- Website Promotion Brand Building / Lead captures
- Social Media Linkedin, Trade platforms
- Magazines & Publications Including Export markets
- Trade Shows & Events – Participation for brand awareness and Lead Generation both domestic as well as export market
- Customer Innovation Day – Focused on FOS for new applications and existing
- Sales Enablement Tools – Product Information Sheet, multi-language translations, release updates and compliance
- Distributor Support – Digital collaboration through cobranding and developing assets for promotions and awareness building
- POS collaterals – Develop sampling kits for FOS,
POS for categories like Sodakarb & Alkakarb for traders and distributors
- Segment Focused Sales Decks – Introduction – New Customer, Distributor Training, Application Specific sales aids
- PPDG – For product and pack labeling and compliance for all existing and recent SKUs. Competitive benchmarking
- Market Research Reports & competitive benchmarking
- Product Development
- Identifying white spaces
- Customer Insights and Opportunity sizing
- Developing Value Proposition and Pricing
- Collaborate with agencies for market research
- Collaborate with R&D;, regulatory, legal and finance for capex or opex estimates
- Essential Attributes:
- Full stack marketing from creating annual marketing budgets to hands on experience of execution
- Expertise in digital marketing
- Market Activations relevant to B2B marketing
- Experience of working with agencies and delivering against deadlines
- Techno Commercial experience of specialty chemical industry
- Highly analytical
📌 Sr Manager (Mumbai)
🏢 TopGear Consultants
📍 Mumbai
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